The Fair Markup Guarantee

Great quality, fair prices.
With a guarantee to back it up.

Our goal is to offer the best value in custom shirts by investing more of the shirt’s retail price in the actual garment, not in expensive marketing campaigns, splashy photoshoots or big brand markups.

And, we put our money where our mouth is. If our margins exceed 45%, we'll distribute the difference in store credit to our customers.

How It Works

Every six months, we produce a report showing our effective gross margin for the period. If our gross margin exceeds 45%, we will issue the difference in store credit back to customers based on the amount they spent during that period.

Sample Report

1/1/2021 - 6/30/2021
Target Margin 45%
Actual Margin 50%
Excess Margin 5%
Your Spend $200
Your Fair Markup Dividend $10

What's a Fair Markup?

Clothing is sold with a lot of BS. Photoshoots in exotic locations, lavish ad campaigns, minor technical details weaponized by marketing departments—all done to justify margins that sometimes reach 5-7x the cost to produce an item.

At Ratio, we skip all that because we care about one thing: stylish, quality products at a fair price.

We set a margin target of 45% because it provides enough to offer great customer service, pay our staff fairly, and invest in the future. Anything more than that, we're happy to return to our customers.

Sound fair?


Frequently Asked Questions

What goes into your product costs?

Product costs primarily consist of materials and labor used to produce a custom shirt, but also includes related costs such as transportation, duties, and taxes. Our alteration costs and payment processing fees are also included.

How often are credits issued?

Our current intention is to issue a report and credits (if applicable) twice a year.

What can the credits be used for?

Credits are valid on all merchandise, but cannot be used on gift cards.

Do credits expire?

Yes. Credits are valid for 1 year from the date of issue.

The Fine Print

  • Any store credit issued to customers is at the sole discretion of Ratio management.
  • Ratio Clothing is a private company and does not publish financial statements.
  • Customer spend is determined by the total amount spent on merchandise (excluding gift cards) before taxes and after any discounts.