The Fair Markup Guarantee
Great quality, fair prices.
With a guarantee to back it up.
Our goal is to offer the best value in custom shirts by investing more of the shirt’s retail price in the actual garment, not in expensive marketing campaigns, splashy photoshoots or big brand markups.
And, we put our money where our mouth is. If our margins exceed 45%, we'll distribute the difference in store credit to our customers.
How It Works
Every six months, we produce a report showing our effective gross margin for the period. If our gross margin exceeds 45%, we will issue the difference in store credit back to customers based on the amount they spent during that period.
|Your Fair Markup Dividend||$10|
What's a Fair Markup?
Clothing is sold with a lot of BS. Photoshoots in exotic locations, lavish ad campaigns, minor technical details weaponized by marketing departments—all done to justify margins that sometimes reach 5-7x the cost to produce an item.
At Ratio, we skip all that because we care about one thing: stylish, quality products at a fair price.
We set a margin target of 45% because it provides enough to offer great customer service, pay our staff fairly, and invest in the future. Anything more than that, we're happy to return to our customers.
Ratio mark up
- Other Costs
Ratio marks up less to acheive a lower price.
Ratio invests more in skilled labor and materials.
- Others' mark up
- Other Costs