Whitaker Cotton Merino Flannel

80% Cotton 20% Merino Flannel


Fair Markup Guaranteed

5 Star Review 11 Reviews
Whitaker Cotton Merino Flannel Product Image 1
  • Whitaker Cotton Merino Flannel Product Image 2
  • Whitaker Cotton Merino Flannel Product Image 3
  • Whitaker Cotton Merino Flannel Product Image 4
  • Whitaker Cotton Merino Flannel Product Image 5
  • Whitaker Cotton Merino Flannel Product Image 6

Step 1

Create a Size Blueprint

Our products are custom-made, so we need to get some sizing information to get you the perfect fit.

Create Your Custom Size

Already have an account? Login

Step 2

Choose Design Options


Loading customization options...


Order today for delivery by February 21 - March 2. Free Shipping on all US orders over $200.


If you don't love the fit of your first custom shirt, we'll alter or remake it for free.


Earn one reward point by purchasing this item. For every ten points you earn, we'll give you $100.00 in store credit.



Our newest batch of flannels feature a combination of cotton and Australian Merino wool. This combination of fibers results in a flannel of unmatched softness and warmth, perfect to keep you stylish as temperatures drop.

The tonal blue hues of the Whitaker work with just about anything in your wardrobe, but we especially like it with a pair of dark chinos or cords.

About the Fabric Mill


Somelos was founded in Portugal in 1958, first making yarns and later adding cotton fabric production to its repertoire. The family-run business has become the benchmark for yarn-dyed men's dress shirting in the global market, and weaves fabric for many of the top brands and designers in menswear.

Fabric Specs

Composition 80% Cotton 20% Merino
Weave Twill
Yarn/Thread Count 30's Single-Ply
Weight Medium-Heavy (136 GSM)
Fabric Origin Portugal
Opacity Rating Completely Opaque (5)
Care: Standard


  • Made-to-measure to your exact specifications.
  • Single-needle tailoring at 16 stitches per inch.
  • Quarter-inch topstitching on collars and cuffs
  • Two-piece split yoke
  • Removable collar stays (when applicable)
  • Heat-sealed button shank for exceptional button security
  • Soft, sewn (not fused) interlining for a comfortable and casual appearance
  • Imported

Whitaker Cotton Merino Flannel

Fair Markup Guarantee

Our goal is to offer the best value in custom shirts by investing more of the shirt’s retail price in the actual garment, not in expensive marketing campaigns, splashy photoshoots or big brand markups.

And, we put our money where our mouth is. If our margins exceed 45%, we'll distribute the difference in store credit to our customers.

Learn More About Our Fair Markup Guarantee


Our Price

Ratio's Fair Markup


Their Price

Other's Markup
True Cost

Customer Reviews

5 Star Review

11 Reviews, 5.0 Average

5 Star Review (11)
4 Star Review (0)
3 Star Review (0)
2 Star Review (0)
1 Star Review (0)

Latest Reviews

5 Star Review

The wool has a very smooth hand. Looks great untucked.

George Alexander B. (London, London)

5 Star Review

Warm, fuzzy, but not pilly. Nice Fall, Winter, and early Spring weight. I love this flannel. Refined enough to not look like you’re coming from the garage, too.

Matthew K. (New London, NH)

5 Star Review

This is a very light weight flannel. Felt a little too crisp when new, but after the first wash it softened right up. Very comfortable and easy to wear.

Christopher W. (Seattle, WA)

5 Star Review

Very soft and easy to care for. I wish it had a little heft to it on colder days but otherwise it'll be on regular rotation fall through spring.

Cassidy M. (Denver, CO)

5 Star Review

Nice. Soft and thick. Colors are excellent.

Brian T. (Mount Pleasant, SC)

Show More Reviews